COVID-19 Behind the Scenes: Communications

Leading the new fight on hunger

In the past two weeks we have seen a dramatic increase in the demand for our services. We anticipate that need will grow exponentially as schools remain closed and paychecks disappear. As a supporter of the Food Bank, we wanted to give you an inside look at what it’s like to lead in a crisis and adapt our services to the ever-changing new normal.

What are some challenges your department faces?
Our biggest challenge has been keeping our supporters, clients, and partners updated with the most accurate information in a timely manner. We have to make sure the message they get from us is current and clear with things changing by the minute at times.

How does COVID-19 relief compare to other disasters the Food Bank has faced?
I’d say this one is most comparable to the Great Recession. In both cases, the need instantly increased. Many people would be surprised to know that it took 10 years AFTER the 2007 housing market crash for the need at the Food Bank to level off. Sadly, it’s predicted the COVID-19 recovery will also take years.

Working from home right now is for the greater good, but as millions of Americans are learning, it can be quite “different”. Describe your experience.
It takes extra effort to compartmentalize your work life from your personal life, but we’re all having to because it takes focus and teamwork to get food out the door. Yes, it can be challenging when your family members are at home with you (including my 5-year old son and two dogs running around), but if our local Bay Area broadcasters can get the news out from their living rooms, so can we!

Read more interviews from some of our leaders during this crisis: