NBC Bay Area Teams Up With Safeway to Stock Bay Area Food Bank Shelves One-Day Food Drive

NBC Bay Area, in partnership with Safeway, is hosting a one-day food drive on Saturday, November 19, to benefit hungry people throughout the Bay Area. More than 600,000 Bay Area residents require the assistance of their local Bay Area food bank every month. The food drive takes place at 165 Safeway locations throughout the Bay Area, so it is easy for community members to participate and help feed their neighbors in need.

NBC Bay Area and the Bay Area food banks will mobilize for one day of food collections at Safeway stores to collect thousands of pounds of much-needed food.

“In addition to providing on-air promotion, we are organizing hundreds of volunteers throughout the Bay Area to encourage shoppers to donate,” said Lance Lew, NBC Bay Area Community Marketing Director. “It is easy to pick up a pre-packed $10 grocery bag that is filled with the foods local families need most. Our goal is to increase awareness about local hunger while also giving community members a convenient way to help out at a critical time.”

Displays at all Safeway stores will be filled with $10 bags that shoppers can purchase and donate to their local food bank. These bags include items such as rice, stuffing, canned vegetables and cranberry sauce. Once collected, the bags will be delivered to food banks before the Thanksgiving holiday.

“I really appreciate all that NBC Bay Area and Safeway have done to give people the ability to help their neighbors in need,” said Larry Sly, executive director of the Food Bank. “ The Bay Area is a caring community and food banks are helping hundreds of thousands of people every month.  Thanks to NBC Bay Area and Safeway, we are making a difference.”

Additionally, Food Banks across the nation have the chance to earn a financial donation from Kraft Foods. The food banks with the most donated bags per 100 shopper transactions will receive a donation, which can be used to purchase additional food.

If you cannot participate on November 19, bags will be available for purchase from November 15 through the end of December.

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