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Thankful For Help At Thanksgiving And Throughout The Holidays

Originally posted on The Vacaville Reporter: One in eight residents now relies on the Food Bank of Contra Costa and Solano and during the holidays we work with our more than 180 partner agencies to bring additional hope and relief to our neighbors struggling with hunger.  This Thanksgiving and Holiday season we will provide food for over 14,000 meals and about 30,000 grocery baskets to your neighbors in need. Thanks to amazing community support through monetary donations and food drives, we can make the holidays more hopeful for children, families and seniors who struggle to put food on their tables.

We have a tradition going back longer than I can remember coordinating food drives with Safeway.  Obviously, there is no better place to do a food drive than a grocery store.  Years ago, Safeway let us place barrels in stores and we did all we could to urge people to donate.  Other corporate sponsors helped us purchase colorful wraps to go around the barrels.  We put the types of food we most wanted on the barrel wraps and on flyers.  Volunteer groups passed the flyers out to shoppers as they went into the stores.  Those efforts produced thousands of pounds of food donated by a generous community.

For the last five years, NBC Bay Area has partnered with Safeway to help stock the shelves of local food banks. In addition to providing on air promotion, the station enlists hundreds of volunteers – including NBC Bay Area anchors and reporters helping at their own neighborhood Safeway Stores –to encourage shoppers to donate food items. NBC Bay Area is once again teaming up with Safeway Stores for a one-day food drive on Saturday, November 22, kicking off a month-long effort to fight hunger with Bay Area Food Banks, a collaboration of seven food banks serving over 780,000 local residents each month. The “Help Us End Hunger” food drive will take place at 155 Safeway locations throughout the Bay Area making it easy for community members to participate and help feed their neighbors in need.

To make the donation process easier, a specially produced shopping bag filled with items that food banks need the most will be available for $10 at all local Safeway stores. Items include pasta and sauce, canned vegetables and important protein items like peanut butter and canned tuna. Once collected, the bags will be delivered to food banks for distribution to needy families. The bags will be available for Safeway shoppers to purchase now through December 25.

The holiday season is the time everyone can help their neighbors in need.  NBC Bay Area, Safeway, Kiwanis clubs, scout troops, other community organizations and the entire community helps make a difference, each in their individual way.

We thank NBC Bay Area and Safeway for bringing attention to the severity of local hunger and for creating a simple way for anyone in our community to help a family in need. The Food Bank and our partners are feeding people in every neighborhood and you can donate to make a difference in the lives of people in your community.

 

Help Us End Hunger with NBC and Safeway

Help Us End Hunger with Safeway and NBC on  Saturday, November 22

 NBC Bay Area is once again teaming up with Safeway Stores for a one-day food drive on Saturday, November 22, kicking off a month-long effort to fight hunger with Bay Area Food Banks, a collaboration of seven food banks serving over 780,000 local residents each month. The “Help Us End Hunger” food drive will take place at 155 Safeway locations throughout the Bay Area making it easy for community members to participate and help feed their neighbors in need.

Despite the recovering economy, thousands of Bay Area residents still rely on their local food banks to put food on their tables each week. NBC Bay Area’s goal is to create awareness and provide our viewers an easy way to help out.

For the last five years, NBC Bay Area has partnered with Safeway to help stock the shelves of local food banks. In addition to providing on air promotion, the station will be enlisting hundreds of volunteers – including NBC Bay Area anchors and reporters helping at their own neighborhood Safeway Stores – on Saturday, November 22 to encourage shoppers to donate food items.

To make the donation process easier, a specially produced shopping bag filled with items that food banks need the most will be available for $10 at all local Safeway stores. Items include pasta and sauce, canned vegetables and important protein items like peanut butter and canned tuna. Once collected, the bags will be delivered to food banks for distribution to families in need. The bags will be available for Safeway shoppers to purchase now through December 25.

This year, NBC Bay Area and Safeway invited local chefs to participate in a recipe challenge by creating dishes using the food items provided in the donation bags. Recipe challenges will take place at various Safeway locations and will be broadcast live on NBC Bay Area. Try out some of their impressive creations with these recipes.

Last year, the food drive collected more than 134,000 bags at Safeway Stores across the Bay Area, amounting to over 1,600,000 pounds of food for those in need.

 

Partnering to End Hunger

Originally posted in the Vacaville Reporter: Working at the Food Bank of Contra Costa and Solano has taught me that trying to feed people in need is all about relationships. We try to run the best food distribution service we can, but accomplishing that depends on volunteer support, financial support and the generosity of the community.

One of the ways we increase the work we do is when we effectively link with community partners.

We always need additional supplies of shelf-stable food, and the holiday season is an excellent opportunity to ask the community to donate the food needed to support a hungry community.

We are able to join with Safeway and Kraft Foods to create an incredibly simple way for people to help.

Safeway offers shoppers a $10 bag of Kraft and Safeway-branded food items for purchase. Safeway allows the Food Bank to place collection barrels in all of its stores so that people can buy these $10 bags and drop them in our barrels.

In addition, the Food Bank asks people to bring other food donations to these conveniently located collection sites.

The cooperation is expanding as Safeway works with NBC Bay Area to help publicize the Safeway Help Us End Hunger food drive. NBC Bay Area has organized one major collection day this Saturday. Newscasters from NBC Bay Area will be joined by local Kiwanis clubs outside of Safeway stores talking to people about the need to help end hunger.

By raising the visibility of the issue of hunger and showing people how this drive helps us feed those in need, NBC Bay Area, Safeway, Kraft Foods and Kiwanis Club members are making a difference.

Collaborative relationships between food manufacturers, retailers, media and community groups make the Safeway Help Us End Hunger food drive a success.