Originally posted on The Vacaville Reporter: One in eight residents now relies on the Food Bank of Contra Costa and Solano and during the holidays we work with our more than 180 partner agencies to bring additional hope and relief to our neighbors struggling with hunger. This Thanksgiving and Holiday season we will provide food for over 14,000 meals and about 30,000 grocery baskets to your neighbors in need. Thanks to amazing community support through monetary donations and food drives, we can make the holidays more hopeful for children, families and seniors who struggle to put food on their tables.
We have a tradition going back longer than I can remember coordinating food drives with Safeway. Obviously, there is no better place to do a food drive than a grocery store. Years ago, Safeway let us place barrels in stores and we did all we could to urge people to donate. Other corporate sponsors helped us purchase colorful wraps to go around the barrels. We put the types of food we most wanted on the barrel wraps and on flyers. Volunteer groups passed the flyers out to shoppers as they went into the stores. Those efforts produced thousands of pounds of food donated by a generous community.
For the last five years, NBC Bay Area has partnered with Safeway to help stock the shelves of local food banks. In addition to providing on air promotion, the station enlists hundreds of volunteers – including NBC Bay Area anchors and reporters helping at their own neighborhood Safeway Stores –to encourage shoppers to donate food items. NBC Bay Area is once again teaming up with Safeway Stores for a one-day food drive on Saturday, November 22, kicking off a month-long effort to fight hunger with Bay Area Food Banks, a collaboration of seven food banks serving over 780,000 local residents each month. The “Help Us End Hunger” food drive will take place at 155 Safeway locations throughout the Bay Area making it easy for community members to participate and help feed their neighbors in need.
To make the donation process easier, a specially produced shopping bag filled with items that food banks need the most will be available for $10 at all local Safeway stores. Items include pasta and sauce, canned vegetables and important protein items like peanut butter and canned tuna. Once collected, the bags will be delivered to food banks for distribution to needy families. The bags will be available for Safeway shoppers to purchase now through December 25.
The holiday season is the time everyone can help their neighbors in need. NBC Bay Area, Safeway, Kiwanis clubs, scout troops, other community organizations and the entire community helps make a difference, each in their individual way.
We thank NBC Bay Area and Safeway for bringing attention to the severity of local hunger and for creating a simple way for anyone in our community to help a family in need. The Food Bank and our partners are feeding people in every neighborhood and you can donate to make a difference in the lives of people in your community.