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Tag ‘ community produce program ’

Kraft Rolls Out a ‘Farmers’-Market-On-Wheels’ for the Food Bank

Food Bank of Contra Costa and Solano is fighting hunger one mile at a time with the gift of a new Kraft Mobile Pantry truck.  The refrigerated vehicle will hit the road to bring a fresh produce to low-income areas in the community, expanding the reach of the Food Bank while delivering fresh fruit and vegetables.

 This truck is part of a nationwide fleet being rolled out by Kraft Foods Foundation (now known as Mondelēz International Foundation) and Feeding America, to reach those hardest hit with food insecurity. The mobile pantry will be used as part of the Food Bank’s Community Produce Program to expand the service area to West Contra Costa and Solano county to bring approximately 20 pounds per person of four to seven types of produce to three distribution sites per day serving 50-200 people, depending upon the site and location, at a time when the need has never been greater.

 Here in Contra Costa and Solano counties, 1 in 4 of our neighbors face food insecurity.  We’re seeing more residents reaching out for food assistance than ever before.   The Kraft Mobile Pantry could not come at a better time to help us increase the number of clients and areas we are able to reach.

 Fighting hunger is not new for Kraft.  The company has partnered with Feeding America for decades to do just that.  The mobile pantry program is one of many programs making a difference in communities where the company’s employees live and work.

The Community Produce Program is People Friendly

Guest post by ambassador Cecelia Williams: As a Food Bank Ambassador, I distributed information for the new Community Produce Program being offered at Antioch High School.  During the high school registration days we reached out to people to publicize free healthy fruits and vegetables on the second and fourth Saturdays of the month.  This program is particularly attractive because of the simplicity of qualification.  There are no applications or forms to fill out, and no documentation of any sort needed.  It is run on the honor system and an income chart.  Only two questions are asked: 1) How many people are in your household? and 2) Is your income below this level?  If the person qualifies, he/she signs her name and proceeds down the line to fill his/her bags with fresh healthy fruits and vegetables.  This program is definitely people friendly.

Saturday, August 11 was a great day.  It was the first distribution day at Antioch High School and I had the opportunity to help out.  It was nice meeting Cassie, Will, Matt, and Corinne.  The site is right across from the high school.  I enjoyed “meeting and greeting” everyone as they came to pick up food.  I tried to make it a happy day and a welcome experience for the people that came out on this hot morning.  There were several familiar faces from the Antioch High School registration day, and I gave them an extra big hello and glad to see them.

An informational white board with pictures of food available that day, as well as the upcoming dates was displayed to people while they waited in line to sign in.  I thought it was a nice touch that the item was named in both Spanish and English on the picture, as many of the people were Spanish speaking.

I had met a high school staff volunteer that week named Irma.  She was interested in disseminating information and in volunteering.  It was a wonderful surprise to see that Irma came to help that Saturday morning.

I helped people fill their bags in order to keep the line moving.  I also invited people to help themselves to a little more because we were told there was plenty of fresh produce for everyone.  Not having worked the program before, I was a bit worried about running out of food, which absolutely did not happen.  Everyone went home with bags full.  What a great feeling.

One lady said to me (in Spanish), “Thank you for helping us.”  I responded, “Each of us needs a little help now and then.”

My goal as an ambassador or in any of my volunteer work is to make a small, but positive difference for at least one person.  This world is made up of many people…one person at a time.  I am just one individual, so improving the world is a daunting thought, but helping one person, and then another, and then another….that I CAN do.

The Food Bank of Contra Costa and Solano staff really had the site organized and ready to go.  The ease with which the program flowed was awesome.  It was a good day and it was certainly my pleasure to help.

To learn about volunteer opportunities with the Food Bank’s Community Produce Program, email volunteerhelpdesk@foodbankccs.org or call Sharon at (925) 676-7543 extension 209.