Originally posted in the Vacaville Reporter: Working at the Food Bank of Contra Costa and Solano has taught me that trying to feed people in need is all about relationships. We try to run the best food distribution service we can, but accomplishing that depends on volunteer support, financial support and the generosity of the community.
One of the ways we increase the work we do is when we effectively link with community partners.
We always need additional supplies of shelf-stable food, and the holiday season is an excellent opportunity to ask the community to donate the food needed to support a hungry community.
We are able to join with Safeway and Kraft Foods to create an incredibly simple way for people to help.
Safeway offers shoppers a $10 bag of Kraft and Safeway-branded food items for purchase. Safeway allows the Food Bank to place collection barrels in all of its stores so that people can buy these $10 bags and drop them in our barrels.
In addition, the Food Bank asks people to bring other food donations to these conveniently located collection sites.
The cooperation is expanding as Safeway works with NBC Bay Area to help publicize the Safeway Help Us End Hunger food drive. NBC Bay Area has organized one major collection day this Saturday. Newscasters from NBC Bay Area will be joined by local Kiwanis clubs outside of Safeway stores talking to people about the need to help end hunger.
By raising the visibility of the issue of hunger and showing people how this drive helps us feed those in need, NBC Bay Area, Safeway, Kraft Foods and Kiwanis Club members are making a difference.
Collaborative relationships between food manufacturers, retailers, media and community groups make the Safeway Help Us End Hunger food drive a success.