Originally posted on the Vacaville Reporter: Black Friday. Small Business Saturday. Cyber Monday. Perhaps you have heard of these? Well, I’m hoping that you know about Giving Tuesday as well. Giving Tuesday is the global day of giving, taking place the Tuesday after Thanksgiving.
After you’ve shopped until you’ve dropped, Giving Tuesday encourages each and every one of us to focus on giving to the people who really need it the most within our communities. Here at the Food Bank of Contra Costa and Solano, our goal is that we will be able to raise enough on Giving Tuesday, December 1st, to fund 20,000 meals.
Behind every person who receives a meal from the Food Bank is a story. Stories like Lisa and Angel’s. Lisa was a single mother on dialysis. She needed help with affording groceries. Last holiday season, she was able to go to a distribution and get a turkey and groceries. Her young daughter, Angel, was grateful just to spend the holidays with family and to be able to eat “lots of food.”
I recently received an e-mail from someone who had made financial contributions to us in past years.
She told me that she felt terrible that she hadn’t been able to make donations lately. She has had trouble finding work, so she now struggles every month to pay her family’s bills. She is hoping to find a long-term job, not just temporary positions like she has had in the past few years.
Every day we talk to people who have never before had to reach out for help. People taking care of terminally-ill or disabled relatives, people who have been laid off, hard-working people who simply can’t keep up with the rising cost of living in the Bay Area. We hear the stories and we feel their pain and that is why we want to help them. We are hoping you want to help them too.
This Giving Tuesday, I urge you to make a tax-deductible financial contribution to help us serve the people in our community who truly need our help. You can do so online by going to www.foodbankccs.org/GivingTuesday. Afterward, let people know of your good deed using #GivingTuesday to encourage others to follow suit.
When you donate to the Food Bank, know that 96 cents for every dollar goes towards food programs. In fact, Charity Navigator, the independent charity-ranking organization, has just awarded the Food Bank its highest honor once again based on “sound fiscal management and commitment to accountability and transparency.”
On November 1st, 2015, they had this to say about us: “Only 2 percent of the charities we rate have received at least 7 consecutive 4-star evaluations, indicating that Food Bank of Contra Costa and Solano outperforms most other charities in America.”
I encourage you to not only give on Giving Tuesday, but give throughout the year. We serve 1 in 6 residents year round. The need doesn’t stop at the end of the holiday season.
Oh, and regarding that e-mail I received? She closed on a positive note, saying that if the temporary holiday job she has works out, she will send a donation to the Food Bank for our holiday needs.
The author is executive director of the Food Bank of Contra Costa and Solano, based in Concord. E-mail: email@example.com.