Guest Post by the Bianchi Real Estate Team: Did you know that nearly 400 billion pounds of plastic bags are used and thrown away every year? Less than 2% of that gets recycled, and the rest ends up swirling around in our oceans, damaging the eco-system and marine life. Alameda County has taken action by banning plastic shopping bags, and many individual stores have begun to charge for bags as well, to encourage their patrons to bring their own and recycle.
In light of all this, Serafino Bianchi of the Bianchi Real Estate Team had an idea. What if he provided eco-friendly grocery totes for his clients? He could provide a nice service, help save the planet, and remind his clients to think of him the next time they wanted to buy or sell their home – all at the same time.
He ordered the bags, and started putting them into the hands of his clients. They were a huge hit! Both fashionable and functional, these beautiful reusable bags are making a scene at the local grocery markets in Pleasanton, Alamo, and Danville.
Serafino grew up in Italy and developed a taste for healthy, wholesome food at a young age. As a young boy, loved to pick blueberries, mushrooms, and chestnuts from the wild countryside. He loves to tell stories about how the chestnuts were dried and prepared in a huge two-story stove in his tiny hometown, and how his mother would make chestnut soup and bread from the dried nuts
Since Serafino’s bags are being used to carry food, he thought about how he could help those in need who didn’t have access to a healthy meal, and decided to team up with the Food Bank of Contra Costa and Solano County. The Food Bank has been serving the community for over 35 years, and serves approximately 149,000 hungry people in need every month.
Serafino and the Bianchi team will donate to the Food Bank every time someone buys or sells a home in 2014. This feeds a family of four for an entire month with the sale or purchase of just one home.