For the second consecutive year, Feeding America will partner with General Mills, Subway, 24 Hour Fitness, Walgreens, The Biggest Loser to encourage Americans to lose weight through the Pound For Pound Challenge. The program is built around the incredible success of The Biggest Loser, a reality show that challenges and encourages overweight contestants to shed pounds in a safe manner through diet and exercise. Individuals can go to www.pfpchallenge.com to pledge their weight-loss goals or donate money to the challenge online. (Remember every $1 donated to the Food Bank provides 3 meals to people in need in our community.) For every pound pledged, the Pound for Pound Challenge sponsors will donate 14 cents to Feeding America, up to a maximum donation of $800,000. We even have a facebook group you can join to share ideas and get support.