NBC Bay Area has once again teamed up with Safeway Stores for a month-long effort to fight hunger with food banks in the Bay Area. The “Help Us End Hunger” food drive is taking place at 155 Safeway locations throughout the Bay Area making it easy for community members to participate and help feed their neighbors in need.
In addition to providing on air promotion, NBC Bay Area anchors and reporters helped at their own neighborhood Safeway Stores alongside Kiwanis Club members and Food Bank volunteers on Saturday, November 22 to encourage shoppers to donate food items. On this day, 21,663 pounds of food was collected, meaning that more than 17,000 meals can be provided from one day alone!
To make the donation process easier, a specially produced shopping bag filled with items that food banks need the most will be available for $10 at all local Safeway stores. Items include pasta and sauce, canned vegetables and important protein items like peanut butter and canned tuna. Once collected, the bags are delivered to food banks for distribution to families in need. The bags will be available for Safeway shoppers to purchase now through December 25.