Help Us End Hunger with Safeway and NBC on Saturday, November 22
NBC Bay Area is once again teaming up with Safeway Stores for a one-day food drive on Saturday, November 22, kicking off a month-long effort to fight hunger with Bay Area Food Banks, a collaboration of seven food banks serving over 780,000 local residents each month. The “Help Us End Hunger” food drive will take place at 155 Safeway locations throughout the Bay Area making it easy for community members to participate and help feed their neighbors in need.
Despite the recovering economy, thousands of Bay Area residents still rely on their local food banks to put food on their tables each week. NBC Bay Area’s goal is to create awareness and provide our viewers an easy way to help out.
For the last five years, NBC Bay Area has partnered with Safeway to help stock the shelves of local food banks. In addition to providing on air promotion, the station will be enlisting hundreds of volunteers – including NBC Bay Area anchors and reporters helping at their own neighborhood Safeway Stores – on Saturday, November 22 to encourage shoppers to donate food items.
To make the donation process easier, a specially produced shopping bag filled with items that food banks need the most will be available for $10 at all local Safeway stores. Items include pasta and sauce, canned vegetables and important protein items like peanut butter and canned tuna. Once collected, the bags will be delivered to food banks for distribution to families in need. The bags will be available for Safeway shoppers to purchase now through December 25.
This year, NBC Bay Area and Safeway invited local chefs to participate in a recipe challenge by creating dishes using the food items provided in the donation bags. Recipe challenges will take place at various Safeway locations and will be broadcast live on NBC Bay Area. Try out some of their impressive creations with these recipes.
Last year, the food drive collected more than 134,000 bags at Safeway Stores across the Bay Area, amounting to over 1,600,000 pounds of food for those in need.