Blog

Sponsors Are Critical in the Fight Against Hunger

Sponsors Are Critical in the Fight Against Hunger

At the Food Bank, we are careful stewards of the money donated to us, ensuring that as much as possible goes to providing food to the people we serve. Savvy donors have been using sites such as Charity Navigator and GuideStar to make more informed decisions about where to donate their dollars.  We have to ask ourselves often “are we putting donations raised to the best use possible?”

One of the factors that enables us to put 95 cents out of every dollar raised directly into food assistance programs is our connection to the local business community.  Sponsorship opportunities help us not only purchase nearly half the food we distribute, but also afford the necessary items we need to spread the word about our work. It allows us to promote and acknowledge local businesses, strengthening our ties to the community.

For instance, to spread the word out about our recent event Empty Bowls, we wanted to print materials to distribute to potential guests. We carefully source a good price for printing, then reach out to potential supporters.  We were fortunate to have Appel Law Firm in Walnut Creek become our print sponsor for Empty Bowls. They were happy to help, and saw it as an opportunity to support our mission. Thanks to Appel Law Firm, we were able to give your registration fee a lot more hunger-fighting power!

In addition to the print sponsor, Chevron bought bowls for the event and even came out to paint them, add those to bowls donated by Clay Planet of Santa Clara and the Walnut Creek Clay Arts Guild, bread donated by Panera Bread, soups donated by local agencies and businesses, media sponsorship supplied by CBS5 and Diablo Magazine, and what do you have?  An event where the bottom line is all about the people we serve.

We could not move forward with our mission to end hunger without the generous support of the local business community.

If you would like to become a sponsor, we have many options available. Please contact Kathy Gleason, kgleason@foodbankccs.org for more information.

Comments Closed