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Farmers’ Markets for All

Farmers’ Markets for All

By Heidi Kliner, AmeriCorps VISTA: There is a common misconception that farmers’ markets are just for the privileged due to the idea that farmers’ markets are significantly more expensive than grocery stores, but many studies have shown that farmers’ market prices are not much higher than supermarket prices, with many of the fresh, seasonal produce being comparable or even less expensive than the same items in the supermarket, and with the added benefit of better quality and a boost for local business and community.  In truth, farmers’ markets can be a great way for low-income individuals and families to access healthy food, especially if they have CalFresh (aka Food Stamps)!

The way it works is someone with CalFresh goes to the information booth and tells the market manager he or she wants to use their EBT (Electronic Benefit Transfer) card.  The market manager then swipes the card on a POS machine for the amount the person plans on spending at the market, and then gives tokens, each worth a dollar, which can be used at the different vendor stands like cash.  These tokens can be used to purchase produce, dairy products, baked items, meat, seafood, and even plants for growing one’s own food.

Tips for saving money when using your EBT card at the market:

  • Ask about incentive programs for people using EBT.  For example, all the Pacific Coast Farmers’ Market Association markets this year have the Market Match program, where someone spending at least ten dollars in tokens at the market will receive five extra dollar tokens to be used for produce.
  • Split up some of the shopping based on price.  If some of the items like the meat or baked goods seem more expensive than in the grocery store, consider splitting up your shopping by buying all your fruits and vegetables at the farmers’ market and your other items at the store.
  • Shop later in the day.  Vendors may discount their items near the end of the market day in order to get rid of it.
  • Buy a plant.  If you have a yard or a porch you can use for growing food, purchasing a plant at the market can be a low cost way of having several fruits or vegetables throughout the season (just be sure to look into whether your market is currently selling edible plants).

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