On October 23, 2010, California’s Food Stamp Program was renamed! CalFresh – Better Foods for Better Living was chosen as the new name by people who are eligible for benefits.
As stated in the state’s Frequently Asked Questions document, “The CalFresh name and logo capture the essence of our great state and our strong ties to agriculture. The name and logo bring to mind the essentials for a successful food assistance program: accessibility, simplicity, freshness, and empowerment. It is a name that, as one food stamp recipient said, ‘encourages you to eat fresh food.’ It represents a healthy lifestyle and a ‘fresh’ look for this important program.” For more information about CalFresh, please visit /get-help/food-stamps.html.